Introduce high levels of targeted traffic
Attracting traffic to your web site can be very difficult. This process involves a range of methods commonly known as search engine optimisation or search engine optimization depending upon how you spell it (SEO). It is alo known as search engine marketing or search engine promotion. The industry acronym is SEO.

I can optimise and promote your existing web site (but really its best to build something from scratch) and incorporate all the necessary methods and practices to make sure your web site is visible to the search engines. Over a period of 6 to 12 weeks (a few hours work per week) the site can then be developed to attract high levels of targeted traffic based on analytical evidence extracted by various software tools.

Convert visitors to customers
Attracting visitors is only half the challenge as these visitors need to be converted to customers. There are certain practices should that can be utilised to remove any barriers for the customers. Once the barriers to conversion have been removed ongoing analysis provided by the web logs and other analytical evidence can provide intelligence that enables conversion rates to be examined and then maximised. This again is a process that involves ongoing testing over a period of 6 to 12 weeks to enable the statistics to be gathered.

Maximise your advertising budget and develop your online business.
To compliment the search engine optimisation and placement (commonly referred to as organic search listings) strategy good practice suggests marketing exposure be optimised by running a pay per click advertising campaign. This will provide immediate guaranteed search engine results for selected keywords and phrases in a very manageable control interface where daily budgets can be set and adverts can run at customised dates, times and intervals. Armstrong Technology has considerable experience writing online ad copy, tracking, measuring and and managing such campaigns to optimise your advertising budget.

Search engine optimisation & marketing :
Driving traffic to your web site is considered an esoteric skill by many. There are various schools of thought concerning what is considered the right or wrong approach. Rather than adopt a particular ideology we merge a combination of these principles together to make the most of each theory. Search engine marketing and optimisation involves nearly all aspects of web site design from conception and authoring to ongoing maintenance.

What is the difference between search engine marketing (SEM) and search engine optimisation (SEO)?
Simply put, SEM is the process of using pay per click (PPC) services (Google Adwords and Overture for example) to place adverts on web pages. The adverts are shown either on associated web sites where the site topic is similar to your advertised topic or most commonly on search results pages. You pay a small fee every time a user clicks on your advert which in turn takes the user to your web site. There are definite benefits to SEM techniques. The most obvious benefit is the ability to have complete control over when and where your adverts are displayed and budget exactly how much you spend. Tracking the most successful adverts is also relatively simple therefore enabling fine tuning of the best performing adverts.
Search engine optimisation (SEO) is different as this relies on techniques to gain a high ranking for certain words and phrases in selected search engine results. Many SEO methods exist to attract higher rankings and traffic, however the algorithm used by search engines to rank search results are closely guarded secrets and therefore SEO results cannot be guaranteed.
Ideally, a combination of both SEO and SEM strategies should be applied to any web business.

Search engine optimisation includes;

1. Performing market research on keyword and industry popularity prior to constructing any site
2. Then considering what phrases and words from the initial analysis best describe your business and are most applicable for search engines. There are services available that use statistical analysis on word popularity to help with this research.
3. Incorporating those words and phrases in relevant sections of your site, in the relevant order and frequency.
4. Correctly naming all your ALT and TITLE tags (and META tags although these are considered less important now) and ensuring the correct tags are used where they should be.
5. Validating the site.
6. Adding pages for search bots and crawlers to read
7. Registering in the correct category of search engines and directories
8. Internal and external linking with keyword use
9. Testing click through and pay per click programs
10. Analysis of the web logs to identify areas of improvement
11. More testing

Search engine marketing includes;

1. Writing great ads that are brief and to the point
2. Understanding marketing principles and applying those principles to the Internet
   
3. Including the relevant code within your web pages to enable clear analysis of the performance of each advert
4. Analysis and testing